Wonderland - Imagine the Unimaginable
Brand Identity & OOH Promotional Campaign
Experimental & Experiential Young Female Arts Festival
Design objective
Evoke a sense of wonder, curiosity and visual intrigue
Keywords
Inspiring. Quirky. Joyful.
Insight
78% of the London galleries represent more men than women, while only 5% represent an equal number of male and female artists. The festival aims to offer a new immersive experience for visitors whilst providing a platform and alternative art gallery space for young unrepresented female artists. The campaign aims to target and engage both prospective participants and visitors in an event that champions individualism, imagination and the marriage of handmade processes with digital techniques.
*conceptual project
Wonderland = creative freedom & recognition for young female artists + immersive arts experiences for visitors
Artwork is my own
Brand guidelines: visual treatments characterised by a unique mix of handmade, digital and photographic techniques and processes. Think Amelie meets Fiorucci Dadaism & Bang on The Door amidst a Rorschach test.
Let Your Imagination Run Free...
Rorschach's symmetry and visual ambiguity. Dali's dreams: clouds/sky and fluid surrealist narratives. Fantastic Planet's other-worldness.
Fiorucci's energetic, bold and striking collages combined with photography. Dan Flavin's joyous, enigmatic and experiential coloured gradients created through blends of projected light.
Out of this world Pastel, paint, collage, printing techniques, photography. Weaving physical techniques and experimentation with digital processes to make an off-beat collage / handmade aesthetic.
^ Exploring residue and mistakes as part of the making process ^